If you own an online store or want to create an e-commerce site, you know better than anyone that the platform on which you launch your store is essential to build your business.
It is on this store and this platform that you will spend most of your time, and it is also thanks to it that you will save more money and time. Choosing magento development Company is an excellent choice in terms of speed of execution, ease of modification of your offers, and reliability in the security and administration of your various product pages. Choosing a platform that meets your needs also means running towards success and productivity.
Here are among other 12 advantages specific to the use of Magento:
1. State-of-the-art software
Magento has very sophisticated features concerning ergonomic navigation on its platform, ease of adaptation as to the arrangement of the products to be sold, the functionalities in the store itself and the assembly of the products according to their themes or characteristics. The wish list is also well done which helps to perfect the user experience.
2. Services available all over the world
By opening your online store in Magento, you no longer have to worry about the language or currency of your customers! You just need to translate your website into different languages ??so that all internet users around the world can understand what you are selling and can buy it. The great advantage of Magento is that it blurs the visible geographical limits so that the site is as suitable as possible for all countries in the world. You can thus offer a very large number of credit cards or contact forms adapted to all Internet users.
3. Clear statistics on your activity
Magento offers a whole assortment of detailed statistics to have the information you expect about your business. Reports are sent to you on the flow of visitors, demand, products out of stock, new items on the market, etc. Taking advantage of this information allows you to develop better strategies and saves you a lot of time in terms of market research!
4. Better order management
Managing and sorting your orders allows you to send your products faster and more efficiently based on the date of purchases made by your various customers. A good control panel allows you to better manage your inventory and take stock of your flagship products (and what sells the best) and thus optimize your marketing campaign. Magento allows you to view your orders, create new ones, fulfill others, raise invoices, deal with various annoyances or edit vouchers of all kinds. It also allows you to keep your customers informed on the progress of their orders by sending notifications by email or RSS feed, and thus create new replenishment.
5. Mobile e-commerce sites
Magento supports different mobile formats in the design of its themes and websites to connect you anywhere and anytime. This guarantees you the appropriation of "responsive" online sales sites, in other words, which can be reduced or enlarged depending on the terminal from which you are viewing your site (Smartphone, desktop computer, touch screen tablet, etc.)
6. Have several shops in one
A few years ago, setting up multiple stores from a single admin panel was a cumbersome and tedious task. Today, thanks to Magento, you can easily and very quickly configure your preferences and catalogs in each separate store. You can thus manage all your online offers on all your sites from a single clear and functional table available 7 days a week and 24 hours a day.
7. Powerful marketing tools
Magento offers its users marketing tools in line with the needs of each company. Using Magento facilitates the development of your online advertising campaigns since different options are available to showcase your products: flexible discount coupons, group purchases, selection of promotional prices, private sales, landing page optimized for Internet users who have clicked on your link, etc ...
8. Simplified coding accessible to as many people as possible
Magento uses very simple encodings that any user can use. Everything is designed in such a way as to make things very understandable, even when you are new to the Internet. The two basic codes as well as the third-party code are clearly defined by Magento which has allowed many companies to opt for this system rather than another, then more complex.
9. Easier addition of additional components
The Magento team makes every effort to ensure that updates are rarer and that the addition of various plug-ins and extensions does not disrupt your activity. Adding additional extensions is still necessary when you want to grow your e-commerce. However, the latter does not complicate or contradict your old settings: your activity is therefore not affected by the consequences of your various changes to settings.
10. Magento: open source software
Since Magento has free software, each stakeholder can help improve its services by proposing new ideas, and implementing new, more modern and more technically advanced features. It is therefore a constantly improving platform that offers its users state-of-the-art services. The involvement of its developers makes it a productive tool that is more attentive to the doubts of its interlocutors!
11. A boon for developers
Developers see Magento as a tool with a lot of possibilities. It is easy for them to update their content, add pages to their sites, and install pages including secure online payments. This e-commerce solution offers significant development possibilities.
12. A simplified purchasing process
Finally, Magento guides your customers from the selection of the desired products to the virtual payment on the site. All the stages of the purchasing process are clear and fast, which prevents your customers from getting lost in the procedures or not understanding the online purchasing system!
The baskets are clearly identifiable and easily searchable, even when navigation on the site is continuous. In addition, your customers have the choice of paying online with more than 50 different payment methods and credit cards: a real global challenge. Need a perfect Ecommerce website? Choose the best magento development services.