Sun, 29 May 2022

How To Learn SEO

26 Jan 2022, 01:51 GMT+10

Are you new to SEO and looking for a way to learn it? While SEO cannot be considered as a cut and dried topic, starting to learn it should never be a daunting experience. Remember that while learning, there is always a starting point, and before you gain valuable knowledge and be considered as an expert, you will first need to traverse the standards of the major search engines which include Yahoo, Bing, and Google. Interestingly, you can learn SEO diligently and after some time of practicing, you can be in a position to offer an expert SEO service.

However, there are a few things that you must learn about SEO and some of them include:

1. Make sure that you understand your SEO goal

Different businesses have diverse business goals, but what is shared by most businesses out there is the ability of SEO to help in boosting revenue, which happens to be the general purpose of SEO. When you improve your SEO, you get better rankings, and this makes more people access you online. This translates to more leads, conversions, and sales.

2. Understand keyword research

You will need to research extensively to find the keywords which you would like to rank for. If you select the best keywords which many people use to search for your site, you will be putting your website in front of a huge audience. There are two main keyword types-long tail keywords and short-tail keywords.

3. Know what on-page and off-page SEO means

SEO happens off-page and on-page. What happens on-page is what you can change after learning SEO. However, what can happen off-page is determined by what is happening in other sites.

4. Learn how to identify the UX signals

User experience is a central factor in search engine optimization, and you have to understand the tactics which you can use to discover user experience signals. Make sure that when modifying your website; make sure that the needs of the users are given priority. Make sure that the design, content, and functionality suit the needs and the expectations of the users.

5. Create valuable content

The content which you write for your website, which includes news releases, informational articles, and blogs should be SEO friendly. For instance, you should include keywords, Meta descriptions, avoid keyword spamming, and more.

6. Understand link building

Link building is an important area where any person interested in SEO should learn. Links that emanate from top sites to your website are a sign that your site is useful to the users.

Free SEO resources to rely on for your learning

There are quite several SEO resources online which you should rely on, and fortunately, a vast majority of them are available for free. Some of the available resources are amazing because the owners keep updating them to reflect the trends of the changes that have taken place in the industry. As a beginner who wants to learn SEO and become a pro quickly, know that there are amazing resources online which you can use.

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