DUBLIN, Ireland: After some pubs in Ireland stopped selling Heineken products following a price hike ranging from 25 to 50 cents per pint, Heineken has reached out to publicans offering a slight price reduction.
Among the Heineken products some pubs have stopped selling are Heineken, Moretti, Orchard Thieves, Beamish, Murphys, Tiger, Coors, Fosters, and Island's Edge.
In an email sent to pub owners this week, Heineken said it would reduce its price hike by seven cents per pint in December, January, and February.
However, angry pub owners have called the reduction an example of "adding insult to injury," as quoted by the Irish Mirror.
Also, pub owners have called the three-month reduction "just throwing scraps at the problem" and said it will not stop some bars from ending their sales of Heineken.
On November 9, the Dutch-owned Heineken announced an increase in beer prices of 17 cents per pint. However, pub officials said the true cost would be 25 to 50 cents per pint.
In a statement, Heineken Ireland said it was reducing the price hike for three months after having "listened to the response from our individual customers."
Heineken has blamed the price increase on inflation.
Heineken's email to pubs noted that it "had no choice but to take the decision to mitigate part of these soaring inflationary cost pressures we are experiencing via an increase on the keg price."
One pub boss quoted by the Irish Mirror responded to the Heineken offer, saying, "Publicans have discussed this, and we are livid. Throwing us a few cents does not help. They know Heineken is a major seller, so a lot of us will have to keep it in our bars/ They think they can just throw us a few scraps. That doesn't solve our problems."
Also, Ronan Lynch, owner of Dublin pub The Swan and an ex-chairman of the Licensed Vintners' Federation, has responded to the Heineken statement by tweeting a photo of him dumping bottles of Heineken.
Also, Nathy Towey of Darkey Kelly's bar in Dublin said his pub will stop selling Heineken products rather than ask customers to pay more.